IBDP Business Case Study "Myt PLC" for M25 Exam
The IBDP Business Management Case Study for the May 2025 Examination is officially out—and it's centered on Myt PLC, a global player in the non-alcoholic beverage industry.
Ready to dive into the challenges and opportunities facing this fast-growing multinational brand? The Business Management Paper 1 exam takes place on Wednesday, 30th April 2025. For the full IB exam calendar, click here.
What is the Paper 1 Assessment?
The Paper 1 assessment in IB Business Management is designed to evaluate students' understanding across all five units of the syllabus, with a focus on real-world application. For Higher Level (HL) students, the exam also includes an Extended Response Question (Essay) section, challenging them to think critically and analytically.
What is this May 2025 Case Study about?
The IB Organization has released a case study focused on Myt PLC (Myt), a publicly listed multinational corporation headquartered in the United States. Myt specializes in the production and distribution of non-alcoholic beverages, with a growing portfolio of over 30 drink products marketed globally.
Myt has achieved expansion through internal innovation and external acquisitions, notably acquiring:
- Lotssa Coffee (LC) – a global coffee chain with over 4,000 outlets across 35 countries, and
- Honest Water (HW) – a bottled water brand known for its sustainability-focused operations.
In response to changing consumer preferences and increased scrutiny of sugary drinks, Myt is actively working to reduce sugar and caffeine content, explore the healthy snacks market, and further embed CSR (Corporate Social Responsibility) and sustainability into its operations. The company also plans to modernize its factories and improve energy efficiency.
These strategic decisions will play a crucial role in your analysis and responses in the May 2025 exam.
Overview of IBDP Business Paper 1 Assessment
IBDP Business Management – SL
IBDP Business Management – HL
How to Prepare to Ace Your Case Study Paper?
Blen is here to guide you in mastering the IBDP Business Paper 1 Case Study.
- Dive Deep into the Case Study: Read the document multiple times, annotate key points, and understand the strategic context of Myt PLC’s operations and challenges.
- Master the Assessment Format: Familiarize yourself with question types, time management strategies, and how to structure clear, concise, and analytical responses.
- Use Business Terminology with Precision: Integrate theory and terminology from all five business topics—Marketing, HR, Finance, Operations, and Strategy—when framing your answers.
Blen provides detailed breakdowns and expert support for the May 2025 Myt PLC Case Study. Elevate your IBDP Business performance—why settle for less when you can learn from the best?
